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Supercharge Your Visibility with Press Releases
August 5th from 9:30 a.m. – 11:00 a.m. The press release has always been a power tool for PR, but the Internet has changed all the rules. Join us for the inside scoop on how to build your business with...
View ArticleShooting for Visibility: Firms make Web videos
Recent article from the Birmingham Business Journal . "To capture consumers online, many firms are making Web videos," said Jerry Brown, Web marketing strategist at Infomedia, a local company that...
View ArticleSearch Engine Optimization Or Pay-Per-Click?
Which Web Marketing Approach is Right For Your Business? Everyday we have clients ask us which marketing approach should they take with the search engines. Should they do Search Engine Optimization...
View ArticleE-Commerce Copywriting: The Guide to Selling More
Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique...
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Local Homebuilder Benefits From Integrated Digital Strategy
With the recent launch of our Digital Strategy division, we have been working hard to prove to our clients that not only are we approaching web marketing differently, but we are also transparent about...
View ArticleKeep Your Customer in Mind With Website Design
What’s more important – making a website that appeals to you or designing one that appeals to your customers? That question answers itself. Designing your website for your customers means making your...
View ArticleInfomedia to Hire Digital Marketing Intern
Infomedia is growing and we are looking to expand our digital strategy division by hiring a Digital Marketing Intern. The Digital Marketing Intern will learn to work in the nexus of digital strategy...
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Numbers Tell A Story. Are You Listening?
I am a numbers fanatic. I love math, numbers and formulas and I always have. Ask some of the folks in my office and they’ll tell you I am a spreadsheet fanatic. My own personal budget is done from a...
View ArticleWhoever Has The Best Content Wins
The Way Things Used to Be Once upon a time if you wanted to write a book, you’d have to find a publisher. If you wanted to be on TV or be in a movie, you’d have to convince a TV station or a movie...
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The Purpose of Newsjacking
In the wake of Hurricane Sandy, many brands have been accused of inappropriate newsjacking, which is the practice of capitalizing on breaking news to promote your company’s products or services. Prior...
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SEO has a perception problem
I love the recurring feature on Jimmy Kimmel Live where he asks people on the street their opinion of events that haven’t even happened yet . These are events like the presidential inaugurations or...
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Its all about the content!
Site design and functionality are a huge part of getting the right customers to your company through your website, but content is just as important. You want your great looking site to be backed up by...
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10 things SEO is not
Last month, I wrote about some people’s bad perceptions of SEO and how they end up with these misconceptions. Many people think poorly of search engine optimization because they don’t fully understand...
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How to get around Google’s new stranglehold on analytics
As a kid, I had an ant farm for a few months (my mom made me get rid of it after I left the lid off one day in the kitchen, but that’s another story). That simple ant farm, just a clear box with dirt...
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Get Found, Faster: 6 Ways Responsive Design Can Boost SEO
In 1994, Infomedia starting building web sites and times were simple. Everyone viewed a web site sitting at a desk because computers were big and Internet access was slow. The biggest challenge then...
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10 Things Halloween Can Teach Us about Blogging
During this Halloween season of creepy costumes and scary stories, we’re all focused on trick-or-treating and dressing up, and paying a little less attention to our blog posts. Well, maybe it’s just...
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Get Ahead of the SEO Curve with Three Search Trends for 2014 [Infographic]
As 2014 draws near, we at Infomedia can’t help but think of what the next year holds for our industry – especially when it comes to Search Engine Optimization. SEO is an ever-changing, never-sleeping...
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Keep It Short and Sweet: Concise Content Gets Results in 2014
Content marketing is all the rage. What is it? Basically, it’s making sure your content tells a story. We all love a good story, so we all relate to content-driven marketing. The big trend for 2014?...
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Hunting for Blog Topics: Five Quick & Easy Ways to Build Your Business with a...
We encourage our clients to blog for a few different reasons. Blogging encourages your customers to connect with you, which is great for increasing customer loyalty. Blogging also spreads your message...
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Want to Be Sure Nobody Sees Your Website? Use Duplicate Content
Don’t get lost in a Google desert! Banish your duplicate content. Lately, I feel like everyone’s talking about duplicate content and the effect it has on SEO — and your website. Don’t know what I mean...
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